#Orange amp energy drink update#
#Orange amp energy drink driver#

In 2008, Amp Energy began sponsoring NASCAR Sprint Cup Series driver Dale Earnhardt Jr. 61 Peak Fitness Racing Ford for the 2006 Daytona 500. SponsorshipĪmp Energy was the title sponsor for the inaugural NHL Winter Classic outdoor game on New Year's Day 2008.Īmp Energy sponsored Kevin Lepage's No. It also contains real sugar as is common with other UK soft drinks. Amp Energy - Powered by Mountain Dew features a higher caffeine content than Mountain Dew Energy at 31 mg/100ml. This is similar to its early release in North America, with the Amp logo featuring the text 'Powered by Mountain Dew' beneath it. It should be noted that the United Kingdom version of Amp Energy is released under the 'Mountain Dew' brand with a UK-unique new logo. On March 6, 2013, Amp Energy officially announced that it will re-introduce its Orange flavor.Īn 'Amp' branded citrus-flavoured energy drink distributed by Britvic under license from PepsiCo. Also introduced at this time was Amp Energy Gum, which is made from a blend of B-vitamins, taurine and caffeine. These juices are produced in two flavors: Orange and Mixed Berry, and are packaged in 12-ounce bottles. In February 2010 a new series of juices was launched under the name Amp Energy Juices, which are made with B-vitamins, taurine, ginseng and guarana. There was also a limited edition flavor named Tradin Paints which was an Orange/Lime/Berry drink. Traction has since been renamed to Boost. The Amp Energy product line has since expanded to a broader range of flavors and variants, which as of 2011 included Amp Energy (Original), Sugar Free, Overdrive (cherry), Relaunch (discontinued) (orange), Elevate (mixed berry), Traction (grape), Green Tea, Lightning (lemonade) and Sugar Free Lightning, and watermelon. 8.4 fluid ounces of Amp contains 74 milligrams of caffeine. Amp Energy Original contains taurine, B-vitamins, guarana, ginseng and maltodextrin.

#Orange amp energy drink update#

According to beverage industry commentators at the time, this labeling update was enacted with the intent of 'placing a stronger emphasis on the 'Amp Energy' brand and less on its Mountain Dew roots'. In Amp's 2011 redesign, the Mountain Dew logo was taken off the cans completely.

In 2008 the label design was changed to contract the product name to a more concise 'Amp Energy', with the Mountain Dew logo being shifted to the lower portion of the cans. The original formulation of Amp Energy was positioned as a flavor extension of the Mountain Dew brand, and in 2001 its label read 'Amp Energy Drink from Mountain Dew'.